We get it, not every brand can be Apple, Tesla or Google. Some industries, brands, and products are simply not as interesting. This often leads people in healthcare, finance, data, and a number of other industries to play it safe. This ultimately leads to less personality, less memorability and a less interested audience overall.
Positioning Learn how to find your unique positioning in a boring industry.
Personality Learn how to push personality without going too far.
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Join us as we share how BORING brands can still entertain and have a personality.